Since way back in 1919, we’ve poured our blood, sweat and a fair few tears into growing the most vibrant red capsicums you’ve ever seen.
It’s been three generations of Wheelers working the land up here in Bowen, Queensland — and we’ve never looked back. From the crack of dawn by the Don River to the buzz of the harvest season, every capsicum tells a bit of our story.
It’s not just farming to us. It’s our craft. Our way.
"Season after season, our Warlocks make the journey 🚜 from our patch up North to dinner tables 🍽️ across Australia.
We work hard, and we’re proud of it."
The Wheeler Way
Three things we swear by for the finest Australian red capsicums.
You can learn more about our process for growing red capsicumshere.
#01
Time & care
They say good things take time — and they’re right. Our red capsicums take over three months from seed to shelf, and we don’t rush a bit of it. We treat every crop like it’s our best one yet.
#02
Being picky
We’re fussy for a reason. After 106 years, you learn not to settle. Each season, we aim to grow 'em even better than the last — and we reckon that care shows in every bite of our capsicums.
#03
A good eye
It’s not just about growing 'em — it’s about getting the little things right. From the way they’re packed to how they land on the shelf, we’ve got a sharp eye to make sure they show up looking their best.
Want to get your hands on our capsicums?
Reach out to one of our mates supplying the goods.